The strategy is based on three main stages; the dreamer, the realist and the critic. Each stage represent a style of thinking and it should be applied in the same sequence as below:

The dreamer

Usually, any creative idea starts with a dream full of passion and enthusiasm. In ordinary meetings, this dreaming style is halted by reality and does not have the space to go further on. Discussed in details. in this Disney Creative Strategy, the first stage allows the team to share their dream without no restrictions or criticism. This helps to build a pool of creative ideas. Some of these ideas are viable and others are not. Determining the viable creative concepts comes later as a result of the second and third thinking styles.

The dreamer asked questions that help describing ideas and though such as the following:

• What do we want?

• What is the solution?

• How do we imagine the solution?

• What are the benefits of applying this solution?

The realist

Now, subsequently, follows the realist style. The team switches the place and mode to think in a more logical planning style. Based on the first stage, the attendees pretend that the dream is possible and start putting plans to achieve it. The plans aims to turn the imaginary ideas into a manageable action plan. During this stage all the thoughts should be constructive and target turning the idea into a real plan. This stage includes questions such as the following:

• How can we apply this idea in reality?

• What is the action plan to apply the idea?

• What is the timeline to apply this idea?

• How to evaluate the idea?

The Critic

After having an action plan to turn the idea into reality, the critic thinking mode tends to discover the barriers of applying the idea and how to overcome it. In this session, the team provides a constructive critique for the idea in order to find the weak points and solve it in the final solution. In this stage, the team asks questions as following:

• What could be wrong with the idea?

• What is missing?

• Why cannot we apply it?

• What are the weaknesses in the plan?