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How does the Walt Disney Strategy work?

The Disney Strategy gets round the problem by separating idea generation into three distinct phases: a ‘Dreamer’ mode where all new ideas are encouraged, a ‘Realist’ or ‘Implementer’ mode which looks at how to make the ideas work in practice, and finally a ‘Critic’ mode which looks for flaws in the ideas and what could go wrong.

The result is that many more ideas can be generated quickly, and those which look promising have a chance to develop and mature a little before they are examined for potential failings.

Any problems or flaws found at the Critic stage can be processed through the cycle again – Dreaming up ways of fixing them, working out how to Implement the fixes, and running a Critical eye over them to identify any new problems.

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