This process resolves the problems caused by thinking of who you are NOT, for instance, not graceful or anti communist, where you have nothing positive to identify with. Since the unconscious doesn’t respond to negation, it will respond to whatever is negated.

There is generally a comparison involved in the “not self”, which makes our self-concept dependent on other and a good deal of self-criticism.

Need to make positive images of what they have been negating and change the summary label. The process involves either building the quality anew or transforming an ambiguous one.